Fashion Marketing Students bring the Four Realms to Westfield Old Orchard

Fashion Marketing Students

It's that time of year again! Marketing and Merchandising in Fashion students created another impressive, holiday-themed display for Westfield Old Orchard Shopping Center as part of the class' semester-based project

After weeks of collaboration with Amanda Wolfson, a professional Visual Merchandising Expert, students installed the outdoor display between The North Face and Gap stores on November 13. The concept of the display is based-off the new Disney movie "The Nutcracker and the Four Realms," a visually-compelling adaptation of the holiday classic. The display features four separate "realms," each with a different style and look.

Along with this hands-on project, topics in Marketing and Merchandising in Fashion include an overview of the history of fashion, trends and movement in fashion, fashion business fundamentals, fashion promotion, special events, and global fashion! Great Job, Trevs!